App Growth SummitBarcelona · 2025
Monetization Mastery
A panel on paywalls, upsells, hybrid monetization, and the experiments that improve ARPU without sacrificing long-term value.
View eventHey! Nice to meet you, I am
Cristian Rotari
I do end-to-end product growth for mobile apps.
Web funnels · Onboarding · Paywalls · Pricing · Monetization · Retention · Winback · Lifecycle
↓About me
I'm Cristian — a product growth consultant working end-to-end with mobile apps: web funnels, onboarding, paywalls, pricing, monetization, retention, winback, and lifecycle.
Before going independent, I led growth and monetization at Zing Coach, with earlier roles at Lingokids and Harbour.Space University. Based in Barcelona, working with teams remotely.
I've worked with Elevate, Pickup Music, MenuFit, Control Plus & Zero among many other apps.
Selected speaking engagements
Events
Talks, panels, and workshops on mobile growth, monetization, and the systems behind sustainable app businesses.
AppsforumLisbon · 2026
Hybrid Monetization Playbook
A presentation on combining subscriptions with ads and in-app purchases to unlock more revenue from different user segments.
View eventAppsforumLondon · 2026
The Web2App Blueprint
A strategic guide to building high-converting web funnels—from creative continuity and pacing to personalization, offers, and measurement.
View event
App Growth AnnualNew York · 2026
Hybrid monetization: add new revenue without hurting your subscription
A hands-on workshop for mapping under-monetized users, choosing the right hybrid tactics, and checking for cannibalization.
View eventWork with me
One-off call
A focused session to review a challenge, pressure-test a decision, and leave with clear next steps.
Get in touchPaywall design
A conversion-focused paywall concept covering structure, messaging, pricing, and offer presentation.
Get in touchWeb funnel or app onboarding
A complete flow covering structure, copy, personalization, feedback screens, and conversion logic.
Get in touchFull growth audit
A review of acquisition, onboarding, activation, monetization, lifecycle, and referrals, with prioritized recommendations.
Get in touchFractional growth & monetization
Ongoing senior support across experimentation, onboarding, paywalls, pricing, analytics, and growth strategy.
Get in touchSmaller team? Reduced-scope options are available for selected early-stage companies.